Our company has always been guided by a mission. In fact, it keeps us focused on the reasons we exist, and there are two such reasons. In the first place, we want to help clients ensure sustainable business and make a fair profit. Secondly, but not less important, we want to create a place for exceptional people. Our mission has always been the backbone of our company, but life, in line with the world of changes in which we operate, has required some of our changes.
All in all, more than 50% of what we do today did not exist 5 years ago. One example that might surprise many of you who have known us for some time is that in the last five years we have become one of the leading consulting companies in the field of financial and business consulting in the regional market, and until then we were exclusively engaged in auditing and tax advisory in Serbia – which we still do with great success.
During this change, we looked in the mirror and paid special attention to the design of our identity. Always, more precisely for 20 years, this design has had a low priority for a reason and was behind the scenes. Given our evolution and high intensity of development, which happened in the previous period, it became clear that we must make efforts to improve the design of our visual identity in order to fulfill our mission in the context of the present and realize one of the main goals – to be a smart and reliable solution to our clients. Through the value for money service approach, we have always been a long-term, reliable, effective, and true partner to our clients. A partner who will always meet all goals on time using an interdisciplinary service approach in both - the local and international market.
Taking into account all the above, we concluded that creating a corporate identity is the right way to achieve goals and visibility.
Our brand is made up of our people, clients, and reputation. We made it clear through a new logo that reflects our clear direction – TO PROGRESS BY GROWING OTHERS. Our brand Pozitiviti operates regionally with headquarters in Belgrade and as a member firm of DFK International, supports clients globally.
We believe that the new corporate identity will enable us to interact with clients and associates in a creative and effective way that faithfully reflects what we are now and what we will become in the future.
What is corporate identity and why is it so important for business?
Corporate identity is the way in which a company's business is presented to the outside world. Although internal culture and values are an integral part of shaping a company’s identity, the definition of corporate identity applies to a company’s visual assets and brand design.
Well-established and honest corporate identity:
- shows consistency;
- defines you and further course of action;
- makes a difference between you and the competition;
- helps to create a strong relationship with customers; and
- nurtures image and reputation.
Our team of consultants is able to help companies create their own corporate identity and connect with corporate strategy – we believe that this is one of the changes that "make a difference" in the new business environment.